Keeping up with changing consumer expectations is difficult for healthcare companies as the industry is becoming more fragmented, complex and difficult to navigate. To address this, HealthEZ set out to simplify the engagement experience and partnered with Compound to create cohesive digital solutions that effortlessly service the needs of employers, consultants, brokers, providers and members at every step, across any channel.
We built a new brand identity that speaks to the history and core values of the organization and brought the new brand to life with a new website, digital, email, print, social media and ongoing marketing communications plan.
Brand Strategy and Positioning
Creative and Copywriting